Google Adds New AI Shopping Features for Users

Mar 27, 2024 | 0 comments

Google Adds new AI shopping features
Image Credits: Google

Google adds more AI shopping features to make the shopping experience more fun and easy for shoppers using Google’s mobile app or mobile browser. 

If you search on Google while shopping for something, it can be really difficult to find the items that you like from a large number of options. But now Google’s new AI shopping features make it really easy for users.

Style Recommendations: New AI Shopping Feature

Google has launched a new AI shopping feature known as style recommendations. Google’s style recommendations feature helps shoppers rate items such as apparel, clothes, shoes, and other accessories based on their liking. They can rate thumbs up to a cloth they like and thumbs down to the one they don’t like. Users can also swipe right or left, similar to while using dating apps like Tinder.

Based on your likes, you will get personalized recommendations. You can further narrow down your search by specifying the brands you like in the preference manager. You can do this by clicking on the three dots present in the top right corner of the style recommendations section.

This will only give you options from your selected brands and help you narrow down your search. This AI shopping feature is only available for US users who search using Google’s mobile app or mobile browser.

Credits: Google

Shop with the Help of AI-Powered Images

Shoppers can also use AI image generation for shopping. They can generate images for any specific item they are searching for and then find similar-looking items that can be purchased. 

This feature is only available for users living in the US who have opted into search labs.

Virtual Try-On 

Google has previously launched a virtual try-on feature to make the shopping experience for users more efficient. A virtual try-on is a really cool feature that lets users see how a clothing product will look on various models with sizes ranging from XXS to 4XL. With this, they can see how the clothes look on a model whose size is equal to theirs.

This feature is also only available in the US.

AI Image Generation and Virtual Try On Feature
AI Image Generation and Virtual Try On Feature Image Credits: Google

Conclusion

These are some AI shopping features that Google has recently added to its mobile browser and app. These features will enhance the shopping experience for users. Currently, these are only available for users living in the US, but we expect Google to expand these features to more and more countries so that everyone can take full advantage of these AI shopping features.

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