How AI made its presence felt at the Super Bowl with AI in Commercials

Feb 13, 2024 | 0 comments

Google use of Ai in commercials

The Super Bowl LVIII was held at Allegiant Stadium in Las Vegas this Sunday. The Super Bowl featured AI in commercials from various companies. AI had a big impact on a large number of commercials. Some companies used AI to build their commercials, whereas others showcased AI features of their products in their commercials. Here are some of the best AI commercials that took over at this year’s Superbowl.

1. Google’s New AI “Guided Frame” Feature in Pixel 8 : Javier in Frame

Google highlighted the issues faced by visually impaired people and showed a new AI “Guided Frame” feature in their Google Pixel 8 smartphone. This new AI feature helps people with vision issues take photos correctly. The AI guides the person with vision disabilities to move their camera so that their face comes into the frame, and it also tells how many faces are in the frame.

2. Microsoft Copilot: Your everyday AI companion

Microsoft’s AI assistant, Microsoft Copilot, was promoted during the Super bowl by Microsoft. The commercial showed the capabilities of Copilot and how it can generate images and answers to all your questions. The commercial showed how Copilot can help you achieve your goals with ease.

3. Despicable Me 4: Big Game Spot

The Despicable film series is highly popular, and its next installment, Despicable Me 4 was promoted at this year’s Super bowl. The ad included minions creating funny images using AI image generators.

4. BodyArmor: Field of Fake

If you have used AI video generators, you must have seen some low-quality AI videos that no one likes. Body Armor used these low-quality AI videos to promote real sweeteners in their drinks. The commercial used the phrase “Artificial; No BodyArmor knows nothing in sports should be artificial.”

5. CrowdStrike: The Future

CrowdStrike showcased the use of AI in their security and how it can easily prevent breaches from happening. In the ad, it is shown when some robots try to attack a town in the old West. A woman uses CrowdStrike’s AI-powered threat protection to prevent attacks before they happen.

6. Etsy Gift Mode

Global Marketplace Etsy also used AI in their commercial at this year’s Super bowl. Etsy’s ad at the Super bowl focused on promoting their new AI recommendation tool known as Gift Mode. The ad featured Americans using Etsy’s Gift Mode to gift cheese to French after receiving the Statue of Liberty from them.


AI really made its presence felt at this year’s Super bowl, as there was a lot of AI in commercials. It gave a lot of exposure to AI tools and AI content creation. This also showed how AI is slowly getting mainstream with its use in Super bowl commercials.

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