OpenAI now includes metadata in AI images generated by ChatGPT and with their API using C2PA specifications. This means the images generated with ChatGPT and OpenAI’s APIs will consist of the source, history, and other details of the generated media. It will help identify misleading images and deepfakes. This is a great step by OpenAI, as a lot of misleading content and deepfakes of famous celebrities like Taylor Swift have been created and shared in the recent past. However, it is still not that effective because it is quite easy to remove metadata and EXIF from the generated media.

OpenAI took to social media platform X and posted about the above and wrote, “This allows anyone (including social media platforms and content distributors) to see that an image was generated by our products.”

The post consisted of an image of a cat and its metadata, which included the app or device used, the AI tool used, credentials, and a content summary.

Since the metadata can be removed, its absence doesn’t mean an image is not from ChatGPT or our API.

Broader adoption of methods for establishing provenance and encouraging users to look for these signals are steps towards increasing the trustworthiness of digital information.

— OpenAI (@OpenAI) February 6, 2024

Will OpenAI’s this step reduce Deepfakes?

Removing metadata from images is really easy. Anyone can easily screenshot an image to remove the metadata. You can crop the image, and the metadata will not be available in the newly generated image. Moreover, there are a ton of third-party software programs that can remove metadata from any image.

OpenAI also knows about this and replied on their X post by saying, “Since the metadata can be removed, its absence doesn’t mean an image is not from ChatGPT or our API.”

“Broader adoption of methods for establishing provenance and encouraging users to look for these signals are steps towards increasing the trustworthiness of digital information.” OpenAI added.

But it is still a great initiative, as many people from non-tech backgrounds don’t care about removing metadata while using the images.

Conclusion

Although it is quite easy to remove metadata from images, this update brings more transparency to the use of AI and addresses concerns related to deepfakes and misinformation. After OpenAI, it will be interesting to see whether Midjourney and other AI image generators also roll out an update related to adding metadata to their generated media content or not.

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