YouTube now requires YouTubers to disclose AI usage in their videos so that viewers can check if the content in a video is AI-generated or not. So now, if your video consists of altered or synthetic media or any part that is made by AI and is not real, you need to disclose that before uploading your video. The YouTube Creator Studio now includes a new tool with the help of which users can disclose if a video contains such content or not.

This new tool will help users watching videos on the platform identify whether a video consists of altered, synthetic, or AI-generated media. This was really necessary, as AI videos were looking more real than ever before.

Where Disclosure is Required

• If your YouTube video contains digitally altered content, such as if you replaced the face of a person with another person’s face or generated the voice of a person via AI tools or any other method, then you need to disclose that your content consists of synthetic or altered media.

• If your video consists of altered images of a real place, YouTube gives an example, “such as making it appear as if a real building caught fire or altering a real cityscape to make it appear different than in reality.” 

• If you create a realistic-looking scene that didn’t actually happen, such as a tornado moving toward a real town.

Where Disclosure Is Not Required 

• If your video includes clearly unrealistic content, such as animation, you don’t need to disclose that your video contains synthetic or altered media.

• You don’t need to disclose if the video contains beauty filters and special effects such as blur or other vintage effects.

• If it consists of lighting filters or color adjustments, you don’t need to disclose.

YouTube also said in their blog post, “We won’t require creators to disclose if generative AI was used for productivity, like generating scripts, content ideas, or automatic captions.”

Where Will the Label Show 

To know if a video contains synthetic or altered content, viewers can find an “Altered or Synthetic Content” label in the expanded description of the video. 

For sensitive content such as health, finance, elections, or news, YouTube will soon add a label to the video itself. Users will be able to see labels across all YouTube surfaces and platforms within a few weeks.

What If a YouTuber Consistently Doesn’t Disclose

YouTube allows creators to choose whether their content consists of altered or synthetic media, but in the future, they will add a label themselves if your content is misleading or has the potential to confuse people.

If a creator creating videos with altered or synthetic media consistently chooses not to disclose that their content contains this information, they may have to face penalties from YouTube and may even get their account suspended.

Conclusion

This is indeed a great step by YouTube because, with fast-growing AI technology, it’s becoming extremely difficult to identify what’s real and what’s not. This can cause a lot of misinformation among people, and with US elections coming this year, it would be so bad if AI influenced them.

Moreover, OpenAI is going to launch Sora, their AI video generator, later this year, which will take the quality and accuracy of AI-generated videos to a whole new level. So this new tool by YouTube is a great idea, and other video streaming platforms should also incorporate such measures to minimize the negative impacts of AI.

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